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ALPSP Seminar: Ignore your authors at your peril. Strategies and tactics for building a strong author-focused proposition
Thursday, February 28, 2013
Strategies and tactics for building a strong author-focused proposition.
Chair: Rob Virkar-Yates, Strategy Director, Semantico Ltd
Overview: Authors are customers too. As the 'author pays' model gains traction, it will be imperative that that scholarly publishers treat authors as their highest value customers and deploy author-centric content and functionality to serve their authors better. Publishers need to ensure that they offer high quality integrated services and experiences across all touch-points from submission to publication and beyond to both build and sustain loyalty. This seminar presents both a strategic and tactical view of how scholarly publishers can build a strong author-focused proposition.
Who should attend: Senior managers who want to understand how they can build a stronger author-focused proposition into their organisation, senior marketers and technologists who would be responsible for deploying campaigns and technologies to deliver the proposition.
Gillian Griffiths, Analytical Product Manager Scopus, Elsevier
Declan Newman, Development Team Lead, Semantico Ltd
Timo Hannay, Managing Director, Digital Science
Steve Pettifer, Senior Lecturer, School of Computer Science, University of Manchester
Full programme details will be announced shortly.
Registration Fees (including lunch)
ALPSP Member: £200.00 excl VAT (£240.00 incl VAT @ 20%);
Academic: £220.00 excl VAT (£264.00 incl VAT @ 20%);
Non-Member: £335.00 excl VAT (£402.00 incl VAT @ 20%)