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Biography

Passionate about innovation and technology,  with over 16 years of experience in advertising, marketing and sales across Pharma, FMCG and IT industries.

Driven and always oriented towards process/solutions optimization, and always looking at ways to improve and introduce cost effective, profit maximizing solutions. I am particularly interested in latest developments in technology for marketing and sales - marketing automation, marketing performance management, CRM, BI, SaaS etc. 

Creative and tenacious in initiating, monitoring and accomplishing cross countries projects, and creating strategic alliances with organization leaders to effectively align and support key business initiatives.

Highly experienced in building and engaging high performance teams. Highly-energetic and ambitious, enthusiastic and results oriented leader with an entrepreneurial ethos.

Currently I am leading the Business Development Division of Softwin company, a Romanian enterprise providing specific services for publishing industry, data conversion and structuring, tyesetting for STM and novels, fixed layout and enhanced ePubs conversion, HTML5, XML, XSLT, etc. for the most important publishers Springer, Elsevier, DeBoeck, Larousse, Hachette and Wolter Kluvers.